LATEST RESEARCH NEWS
Details of research initiatives, special projects, funding sources and research reports will appear here.
STUDENT SPORT SPONSORSHIP COMPETITION ANNOUNCED
The business of sport has developed into a significant economic sector in Germany and in Europe in recent years. In the process, sport sponsorship has become a vital instrument of communication for many companies.
However, in comparison to the world of classical advertising, sport sponsorship still demonstrates significant shortcomings with regard to aspects such as professionalism and transparency. As one of the market leaders in the sports communications research sector, SPORT+MARKT AG would like to assist in addressing these shortcomings with the aid of science.
For this purpose, the European Sport Sponsorship Award (ESSA) has been created.
The basic concept of ESSA is the promotion of young academics in the area of sports sponsorship in cooperation with renowned European institutes of further education and their professors.
Further information is available from either Simon Chadwick (Sport Marketing SIG leader) or from Marco Tillack at Sport+Markt AG
THE INTERNATIONAL JOURNAL OF SPORT MANAGEMENT AND MARKETING
The International Journal of Sport Management and Marketing is planning a special issue on Managing Sport Businesses in a Complex Environment. See its Call for Papers website for details.
If you would like to recommend a piece of sport marketing research news, click here.
If you would like to review or make a comment about a piece of sport marketing research news, click here.
STUDENT SPORT SPONSORSHIP COMPETITION ANNOUNCED
The business of sport has developed into a significant economic sector in Germany and in Europe in recent years. In the process, sport sponsorship has become a vital instrument of communication for many companies.
However, in comparison to the world of classical advertising, sport sponsorship still demonstrates significant shortcomings with regard to aspects such as professionalism and transparency. As one of the market leaders in the sports communications research sector, SPORT+MARKT AG would like to assist in addressing these shortcomings with the aid of science.
For this purpose, the European Sport Sponsorship Award (ESSA) has been created.
The basic concept of ESSA is the promotion of young academics in the area of sports sponsorship in cooperation with renowned European institutes of further education and their professors.
Further information is available from either Simon Chadwick (Sport Marketing SIG leader) or from Marco Tillack at Sport+Markt AG
THE INTERNATIONAL JOURNAL OF SPORT MANAGEMENT AND MARKETING
The International Journal of Sport Management and Marketing is planning a special issue on Managing Sport Businesses in a Complex Environment. See its Call for Papers website for details.
If you would like to recommend a piece of sport marketing research news, click here.
If you would like to review or make a comment about a piece of sport marketing research news, click here.
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