Welcome!

The Academy of Marketing’s Sport Marketing SIG was formed in January 2005, its purpose being:

‘To stimulate interest in, and promote activities relating to, sports marketing amongst national and international academic and practitioner communities’.

This Blog is intended to serve as both a resource and a record of the Sport Marketing SIG’s activities.

To explore the contents of the Blog, please surf through the categories appearing in the side bar to the right of this statement.

Whether you are an academic or a practitioner, we hope you will find this Blog to be of interest and of relevance to your activities.

If you have any comments about this site, or if you would like to make suggestions about developing and improving it and/or the Sport Marketing SIG, please feel free to contact Dr Simon Chadwick, Chair of the Sport Marketing SIG.

To contact Dr Alan Tapp, Deputy Chair of the Sport Marketing SIG, click here.

To contact Dr John Beech, Webmaster for the Sport Marketing SIG Blog, click here.

To contact the Academy of Marketing, click here.

Thank you for visiting our site; please return regularly for frequent updates about sport marketing.